Get prospects excited about your network marketing opportunity
We all love our companies. We love our products, otherwise we wouldn’t use and recommend them. We love our compensation plan, otherwise we wouldn’t have joined in the first place.
And that’s great, but sometimes we are so excited about all the great things we have in our hands, that when we talk to our prospects, instead of asking questions and listening to find out what their needs and wants are, we can’t stop hammering them with all the details we know. We talk about the products, the company, the owners, the compensation plan, the chemical formulas, the story of the exotic plant used in one of our products, and we end up talking for half an hour.
The more we know, the more we say. We end up wondering why people don’t join our network marketing opportunity after we told them so many great and exciting things. The explanation is quite simple actually, if you stop to think about it.
A number of bad things happen when you give away all the details about your network marketing opportunity:
- You kill curiosity. Why would that prospect ever watch a video or come to a meeting when you already gave them all the details?
- It sounds like you’re desperate and trying to convince them.
- Not everyone cares about all the details. You talking 10 minutes about a subject they don’t care about will just bore them to death. That’s why they don’t answer the phone anymore.
Also, and most important, there’s a psychological dynamic happening. In order to join you, people need to see themselves able to do the business. Everything you do is an example to your prospects of what it is like to be in the business. So while you’re talking, they’re asking themselves if they can do what you are doing.
In order to join you, people need to see themselves able to do the business. Click To Tweet
The more you say, the more details you give, the more you sound like an expert, the less people will join! Because you’re making it look complicated and time consuming! Most people start this business part-time and if they think they have to talk to each prospect for an hour, you’ll get the “I don’t have the time” objection.
So you see, you are actually sabotaging yourself by talking too much. You actions are determining the outcome, and then you can’t figure out why people aren’t joining you.
How to create curiosity around your network marketing opportunity
If you want to create curiosity around your network marketing opportunity, you must take everything down to a simple formula. People need to see a few simple steps so that they think – “Hey, I can do this too!”
You want to get prospects saying – “Hey, tell me more!”, so you need to create curiosity and let people get excited as they go through the steps of learning about the product, the company, the compensation plan, etc.
Our companies put a lot of tools at our disposal these days, find out which one is generating the best results for the successful people in your network marketing company, and use it.
You need to ge people excited as they go through the steps of learning about your opportunity Click To Tweet
Invite the prospect to take a look at a 3 minute video to see if what you have might be fit for them. Don’t explain anything, that’s what the video is for. Ask them to watch it, get a commitment and a time-frame and then follow-up. When they ask for more information, send them another video on the products, the business, or whatever they want to know more about.
What your prospect sees in your personal example is that all you do is follow a simple system with a few simple steps. Anyone can send a video, an audio, or invite people to a meeting or a three-way call with a leader, so he concludes he can do it too. When he joins your network marketing opportunity, teach him how to take the same steps – he already has your example.
More advantages when you create curiosity around your network marketing opportunity by using a simple system:
– If it takes you less time to talk to each prospect, you can talk to more in the same amount of time you have available.
– You won’t be so affected when someone says “no”. If all you invested in that person were a few minutes, at least you didn’t waste too much time.
We have lots of tools and systems at our disposal these days, and it’s very easy for our new team members to get confused and overwhelmed about what to use. That’s why you should incorporate your simple system in your fast start training, like I was talking about in my previous post – 5 Proven Ways To Exponentially Grow Your Network Marketing Business
Was that helpful? If it was, I’d appreciate if you shared it so that others can benefit too. Also, let me know your opinion by leaving a comment below.
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